Vol. 4 No. 2 (2025)

Articles

• Research on Marketing Transformation Driven by Big Data and Fintech: Case Analysis and Risk

  Yuhan Chai

  1-6

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• Research on the Construction of a Financial Analysis System for Core Competitiveness of Enterprises

  Xiaojun Deng, Jie Deng

  7-11

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• Empowering Chinese SMEs through Artificial Intelligence: Improving Efficiency through Strategic Adoption

  Zekai Peng, Tengye Lyu

  12-18

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• Research on the Integration of Cultural Heritage Scenes and Urban "Night Economy" Development Based on the Moderating Effect of Nostalgia

  Fang Chen, Haiming Chen, Yuping Wang

  19-25

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• A Discussion on the Practice and Application of Quantitative Investment Concepts in Private Equity Fund Management

  Xuzeng Cao

  26-29

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