Analysis of Alibaba's Digital Transformation Strategy and Its Impact on the Competitiveness of the E-Commerce Industry

Yifan Ping

doi:10.54097/0m9jae89

Authors

Yifan Ping

DOI:

https://doi.org/10.54097/0m9jae89

Keywords:

Digital Transformation, E-commerce

Abstract

Taking Alibaba as a case, this thesis provides an in-depth study of the company's digital transformation strategy and its impact on the competitiveness of the e-commerce industry. Firstly, the importance of digital transformation in enterprise development is analyzed through literature review, and the connotation and assessment indexes of competitiveness in e-commerce industry are elaborated. Then, Alibaba's digital transformation strategy is described, including its goals, strategies, and key technologies and innovative practices. Then, it focuses on the impact of Alibaba's digital transformation on the competitiveness of e-commerce industry. Detailed analysis was provided in terms of business model innovation, organizational change, and user experience enhancement. In addition, by analyzing the success factors and problems of Alibaba's digital transformation, corresponding improvement suggestions and response strategies are proposed. Finally, it summarizes the impact and effect of Alibaba's digital transformation strategy, and looks forward to the future development trend of digital transformation and its impact on enterprise competitiveness. This study can provide reference and inspiration for other traditional industry enterprises in the process of digital transformation, which can help promote the upgrading and development of the industry.

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