Research on the Integration of Cultural Heritage Scenes and Urban "Night Economy" Development: Based on the Moderating Effect of Nostalgia

Fang Chen; Haiming Chen; Yuping Wang

doi:10.54097/cc9a4z89

Authors

Fang Chen
Haiming Chen
Yuping Wang

DOI:

https://doi.org/10.54097/cc9a4z89

Keywords:

Cultural heritage, Night economy, Zhaoqing Fucheng, Nostalgia

Abstract

As the best preserved cultural site in Lingnan, Zhaoqing Fucheng boasts rich cultural heritage, with significant potential for integrating ancient cultural heritage with night-time economy. Based on scene theory, this study employed structured questionnaires for data collection and SPSS for analysis to explore tourists' perceptual experiences and night-time imagery during nighttime visits, along with their evolutionary mechanisms. Results indicate that tourist experiences positively influence night-time imagery and behavioral intentions; night-time imagery positively affects behavioral intentions while partially mediating this relationship; and nostalgic emotions positively moderate the connection between experiences and behavioral intentions. These findings provide empirical support for scene construction and emotionalized operation in cultural heritage night-time economy.

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