Study on Targeted Cultivation of Core Quality of Tourism Majors in Higher Vocational Colleges in the Context of Culture and Tourism Integration

Abstract

The integration of culture and tourism is an important trend in the development of current tourism industry, which puts forward new requirements for the core qualities of tourism management major students in higher vocational colleges. This paper analyses in depth the core qualities that tourism management majors of higher vocational education should have under the background of culture and tourism integration, including professional knowledge and skills, innovation and practical ability, intercultural communication ability, service consciousness and professionalism, information technology application ability, etc. It explores the problems that exist in the cultivation of students' core qualities at present and puts forward the targeted cultivation strategies, aiming at improving the qualities of cultivation of talents for tourism higher vocational education and meeting the needs of the development of culture and tourism integration.