Research on the Path to High-Quality Integrated Development of the Sports Tourism Industry under the Background of "Green and Beautiful Ecological Construction"

Abstract

Green and beautiful ecological construction represents a significant practical endeavor for ecological civilization in the new era, providing a new value coordinate and development opportunities for the high-quality development of the sports tourism industry. Based on elucidating the theoretical logic of integrating green and beautiful ecological construction with the sports tourism industry, this paper systematically analyzes the practical foundation and major problems of the integrated development of China's sports tourism industry, constructing an analytical framework of "dynamic mechanism—integration mechanism—realization path." The research indicates that the integration of green and beautiful ecological construction and the sports tourism industry exhibits a bidirectional interactive relationship characterized by "ecology empowering industry, industry feeding back to ecology." However, prominent challenges remain, including imbalances between ecological protection and development, insufficient depth of industrial integration, institutional barriers, and underdeveloped market entities. This paper proposes that, guided by ecological priority as the value orientation, industrial integration as the core path, and institutional innovation as the fundamental guarantee, a practical path for high-quality integrated development of the sports tourism industry should be constructed from four dimensions: spatial restructuring, product innovation, industrial chain integration, and governance optimization. This aims to provide theoretical reference and practical guidance for achieving synergistic and mutually beneficial ecological and economic benefits.