Research on Identification and Prevention Measures of Financial Risks in Enterprises under the New Situation

Abstract

The current economic environment presents "new situation" characteristics such as deepening digital transformation, global supply chain restructuring, and stricter policy supervision. The transmission speed of corporate financial risks is accelerating, and their manifestations are becoming more complex. This article focuses on the four major risk dimensions of enterprise financing, investment, operation, and liquidity through literature analysis and logical sorting. It identifies the specific manifestations and causes of financial risks under the new situation, points out the problems of incomplete system, weak data integration, and lagging early warning in risk identification of enterprises, and proposes targeted preventive measures such as improving the identification system, strengthening internal control, and optimizing financing structure. The research aims to provide practical reference for enterprises to cope with financial challenges in the new situation, help enterprises improve their financial risk control capabilities, and ensure business stability. The full text is based on economic policies, public operational reports of enterprises, and academic research results from core journals published by official institutions such as the National Bureau of Statistics and the Ministry of Industry and Information Technology, with no false data or cases.